Full course description
The Name, Image, and Likeness (NIL) and Branding Foundations badge earners will gain insights into building personal brands, engaging fans, leveraging athletes in marketing campaigns, and understanding the rising importance of esports and gaming. Upon earning this badge, learners will be able to navigate the evolving landscape of athlete branding and marketing in the Name, Image, and Likeness (NIL) era including the management of one’s personal brand, athlete marketing strategies and the ability to apply them effectively.
Earning Criteria
To earn this badge, earners must:
- Successfully complete learning module and associated assessments. (approx. 2hrs)
- Successfully complete Front Office Sports (FOS) Athlete Marketing Essentials: NIL Certification and associated assessments. (approx. 2hrs)
- Successfully complete Front Office Sports (FOS) Sports Marketing Essentials Brand Identity Course and associated assessments. (approx. 2hrs)
Who is Eligible
UNF undergraduate students
Contact Information
Dr. Jason Lee, jason.lee@unf.edu